Amazon Ads
Adapt
A new operating model for coverage. Adapt is a flexible coverage program I co-founded at Amazon Ads. It became a reference model that peers at other companies drew on, and it was replicated elsewhere inside Amazon.
Work
I help organizations change well.
Head of AI & GTM Enablement at Amazon Ads, Marketing. Adjunct instructor at Syracuse University's Newhouse School. Based in Skaneateles, New York.
I'm a zero to one builder. The through line of my work is transformation and operating models: how organizations change, and the systems that make the change hold.
I've spent more than 20 years in digital advertising and programmatic. The throughline of my career is building 0-to-1 operational systems: flexible coverage programs, knowledge infrastructure, and AI-native process transformation.
I lead with empathy and servant leadership. When I design a change initiative, I start with its purpose and with the people who will be living through the change.
The dimensions of my experience:
- Sales & marketing
- Tech
- Big data
- AI
- Mechanisms
Amazon Ads, Marketing
AI & GTM Enablement
Transformation through AI. I lead AI enablement and enterprise AI governance work for a large go-to-market organization. That spans strategy, tools, mechanisms, and tracking: the pieces that make adoption real and measurable.
Syracuse University
Teaching
Teaching is change work too. I'm an adjunct instructor at Syracuse University's Newhouse School, where I teach media planning.
Background
My background is in language and cognitive science: how people think, and how they make meaning. I think in analogies: they create a common language through imagery and mental models.